About Us
TQQA Services Private Limited introduces The Quality Alliance (TQQA), an innovative 3-in-1 business model empowering independent retailers through Kirana Stores, General Stores and Pharmacies in India.
Our vision is to build India's most trusted and efficient supply chain while enabling independent retailers to thrive. We aim to onboard 100,000 retailers into the TQQA family within 5 years through private label products, superior quality, and comprehensive services.
Leveraging new-age distribution with app-based ordering, automated supply chain, and 100% traceability, we offer a full basket of private labels across categories with active support system that energizes, enables & empowers the retailers to grow together & prosper.
TQQA's complementary services include shop modernization, credibility enhancement and branding support.
The Team
Market Opportunity
Pharmacies
~9-10 lakh outlets in a rapidly growing market with strong demand for quality private labels and modern support systems.
Kirana Stores
Over 13 million stores dominating India's massive grocery and essentials retail landscape.
Dil se Dukan Tak
Challenges for Independent Stores
- Pressure from modern/ phygital/ quick commerce competition
- Inefficient inventory management, stock-outs, and low fill rates
- Range gaps
- Limited promotions
- High discounts eroding profitability
- Lack of Formal Training
New Opportunities
- Affordability driving premium shifts in daily essentials
- Expanding categories open to new brands
- Growing demand for wellness products
- Eagerness to modernize with technology
- Need for trusted partners in products, margins & services
TQQA Support System
- High-margin private labels with best-in-class quality and full traceability
- App-based ordering and automated supply chain
- Shop modernization, fixtures, and branding
- Curated portfolios and profitability drivers
- Comprehensive support system for long-term competitiveness, growth & prosperity